Marine impetus spawns mega chandlery at The Boat Works
Photos: Marine Trade Superstore at The Boat Works.
John Lance and Tony Longhurst.
With new branding, more than 5,000 products and a massive new store with plenty of room for continued growth, Marine Trade Supplies is the largest of its kind in Australia, now occupying a highly-visible street frontage at The Boat Works.
Marine Trade Supplies focuses on providing chandlery and boating products direct to trade customers, manufacturers and boat owners, catering to craft from 26 to 150ft.
“We are enjoying a phenomenal growth spurt and now look forward to the next phase,” said an ecstatic John Lance, owner and Director at Marine Trade Supplies about the new mega chandlery.
“The Boat Works is going ballistic! The dry storage facility is close to capacity, lifting at record levels, all the tenants are busy and the expansion is on track for April 2019 opening, plus there are plans to add a new 250 Tonne lift catering to larger vessels.
“We are staying ahead of that momentum. Our new store is a great big shed with a fantastic layout and the latest in shelving and conveyors at the counter for customer convenience,” said John.
“Our product range is entirely driven by customer demand and we go to great lengths to stock everything they need for vessels of all sizes, powerboats, sailboats, multihulls, recreational and commercial. And, if we don’t have it on the shelf, we will get it in with ultra-quick delivery times, often overnight!”
In most cases, Marine Trade Supplies is the local distributor, selling direct to customers, cutting out the middle man.
“We have hundreds of exclusive international and top-quality brands onboard and we’re always adding new lines as our customers request or standout products we discover at trade shows.”
Products range from accessories and deck hardware, paint, fiberglass, resin, plywood sheeting and thermo-lite board, to a full selection of safety equipment, all detailing supplies, anti-foul, anchors, plumbing, electrical, LED lighting and Australian-made specialist ropes.
Brands include 3M, Farecla, Collinite, Presta, Wattyl Paint, SP Tools, Festool, Australian-made PWB anchor chain, and added most recently, brands such as Musto apparel, Yeti cups and storage, Hella lighting, Awlgrip and new to Australia, Jotun Xtreme gloss.
The team at Marine Trades & Chandlery Superstore has the boating background and expertise to handle any request or requirement. John, who has his Master Class 3 and a background helming commercial vessels in Cairns and superyachts in the Mediterranean, leads a team of four full-time marine professionals who are experts in all facets of boats and equipment.
“We can proudly state we are the ‘one-stop shop’ for every boating need,” said John. “We’re all boaties so we know the gear and how to use it. Every single product comes with expert advice.”
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